Craig Wilson is Managing Director and primary consultant of Quality Tourism Development Limited. Craig specialises in sustainable tourism development including strategic planning and implementation assistance, destination and journey development, customer experience management, marketing and brand development, community / cluster development and facilitation.

He has 28 years’ experience in the New Zealand tourism sector including operating his tourism advisory business for 20 years. He was General Manager, Marketing and acting Chief Executive for Tourism Auckland. Prior to this, Craig was Marketing Manager and Business Development Manager for Tranz Scenic (the long distance passenger train division of Tranz Rail now KiwiRail).

Craig’s strengths in strategic planning, marketing, branding, business and experience development result from his experience in sectors as diverse as tourism, energy, retail and local government.

Craig often works in collaboration with leading story development, creative design and financial planning advisors.

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